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Truth in Advertising: 

BP v. Royal Purple

The April 8, 2009 edition of Lube Report, a weekly email newsletter from Lubes 'N Greases magazine, carries a lead story by editor George Gill titled Truth in Advertising: BP vs. Royal Purple. As it turns out Royal Purple was taken to task by The National Advertising Division of the Council of Better Business Bureaus.  The NAD recommended that Royal Purple discontinue making many of their performance claims due to faulty documentation and anecdotal evidence.